Why Facebook Marketing?

All of you are aware of the fact that marketing holds a vital position for any company to expand and target their customers. In the present day, every budding entrepreneur is using smart techniques to promote their product. If any of you are planning to start some kind of business or startup, please read this whole article because I am going to explain to you the importance of Facebook marketing which is an important and affordable marketing tool that any beginner can utilize. According to research on social media usage, Facebook is the busiest social networking site in the world. The latest figures released by Facebook states that 1.5 billion people log on to Facebook every month which includes 1.39 billion via mobile. These billions of people also include those who may get convert into potential customers for any startup or organization. What they need is just some advertisement stating their product and company.

The need for Facebook Marketing

1.    The bigger market & larger audience

There is no doubt that Facebook is the most frequently used social media that offers multiple platforms like the page, group, ads. Facebook page is the most common way of showcasing business, product, and personality as well. Facebook offers multiple options to customize your page so that anyone can create their page in a very personalized way. Any potential customer can interact with the organization through comments and messages. The artificial intelligence of Facebook records the likes and dislikes, comments, interests, and demographic data of users very smartly. So, Facebook ads will target the audience potentially based on their interest, likes, and dislikes. This increases the chances of potential customers into a business.

2.    Decent marketing in low budget

Many small shops and businesses do not want to trouble themselves with the costs of making a website and hosting servers. Facebook plays a key role in this regard because a Facebook page can be created for any business for free of cost. So, anybody can start a Facebook page describing products or services without incurring any cost. Facebook ads are quite pocket-friendly, it uses CPM (Cost per million) and CPC (Cost per Click) method to charge for ads services.

3.    Improving Brand Image

Facebook works brilliantly with the help of an advanced algorithm and a good platform for quick customer engagement and interaction. Facebook allows quick interaction with customers and companies with just a single click. New startups are more driven towards Facebook for their promotion and marketing because it allows them to expand business and brand at the global level.

Future of Facebook Marketing

Facebook has launched many new features in the last few years which includes:

•    Facebook Events

•    Non-profit crowdfunding

•    Professional Services

•    Uber/Lyft integration

•    Facebook Shopping Tab

•    Articles

•    Music Stores and Online Shopping

All these new features have exited business owners and startups who find it useful for their promotion and ideas to marketize their products through the event, articles, blogs, etc. The presence of Facebook is increasing day by day and penetrating at a much deeper level. It will be beneficial for all those entrepreneurs who are planning for their startups and looking for some cool marketing platform. It will be like roaming the whole world virtually and advertising your product or services for free of cost. Facebook AdWords are way cheaper than other marketing platforms, and it also provides you with potential customers to marketize your brand. Facebook traffic can help you build your brand loyalty and customer base at an amazing level.

I hope this article will give you new insights on Facebook as a marketing platform and help my readers to start their startups to some extent. Stay in touch with me for oncoming blogs on digital marketing.