In the present time, most of the people are using the internet for selling and buying purposes. According to research, around 500 million people have access to the internet. It increases the importance of the internet for small-medium businesses to grow and perform competitively in the market. Most of the companies trade online are using all kinds of tactics to grow and compete with their competitors. It includes Digital Marketing, blogging, promotion through social media, etc. What is Web Push Notifications?
Web Push notifications are important updates and messages that highlight in our devices.
Web Push Notifications are messages that highlight our computer desktops and mobile devices even when we are not using a specific website.
They are not like to pop up ads that annoy visitors when entering any web-page.
Web Push notifications highlight only when we have subscribed to the news and messages of a particular website.
One can even unsubscribe if he/she is not interested in any updates and notifications.
It is a suitable replacement for unnecessary e-mails, which automatically get diverted into the spam folder in Gmail and other Email service providers.
One does not have to check the websites regularly; Push notification automatically notifies us if there are any updates or important messages.
Many companies are it of healthcare, E-commerce, and Gaming websites are using Push notifications to increase user engagement.
Most of the startups are using Push notification services to increase their business.
Image:-Push notification in Desktop and Mobile
Why do we need Web Push Notifications?
It provides real-time notification to the subscribed visitors in their browser.
A company can send notifications to all the visitors on the web with just a click.
Web Push notifications build a unique subscriber list without any mobile app.
It is more effective than Emails and SMSs and has a higher subscriber ratio.
Web Push Notifications have higher click rates than Emails and SMSs.
A company can also communicate with their users through personalized push notification.
Web Push notifications are compatible with Chrome, Firefox, Safari, and Samsung Internet browsers.
Image:-Real time information to the user
Advantages of Web Push Notifications
Push notifications work effectively, even without a mobile app.
Due to its compatibility with multiple browsers, it has a broader reach than any other medium.
Through Push Notification, one can even reach those users who are not regular on the website.
It helps in engaging with the users who are not in the contact list of the website. Any user who has once visited any website and grant his permission for notifications can be reached through Push notification.
Web Push notifications have low unsubscribed rates than Emails and SMSs.
In a study on Web Push Notifications states that push notifications have a high conversation rate.
Unlike Emails, Push notifications never go into the spam folder and assure content delivery to the user.
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